Business management technology veteran tabbed to teach CRM to AV systems integrators
BELLEVUE, Neb., April 2, 2007 — Tigerpaw Software, Inc., a leading provider of customer relationship management (CRM) and professional service automation (PSA) software, announced today that its CEO, Dave Foxall, will serve as a CEDIA (Custom Electronic Design and Installation Association) Certified Instructor (CCI) for CEDIA University by special invitation.
CEDIA University offers industry-specific education to custom electronic systems integrators. It specializes in providing best practices, information, and skills for every employee – from technicians to salespeople and c-level executives – in a residential electronic systems company.
Foxall has been selected as a subject matter expert for the course “Using CRM as a Business Tool,” part of Electronic Systems Customer Relations, one of five curricula offered by the university. The course will outline principles and methodology for choosing a CRM tool, using CRM to support customers, and using CRM to up-sell and cross-sell.
CEDIA certified professionals are a select group. They are proven experts who are committed to a higher standard of education. Dave’s knowledge and experience in the field of CRM will be an extremely valuable asset to our curriculum and to the custom electronics professionals served.
Foxall emerged as an innovative force in the field of CRM and business management applications in 1984, when he founded Information Management Consultants (IMC), which helped evaluate, select, and implement systems for leading sales-and-service businesses. Foxall later formed Tigerpaw Software, Inc. – an outgrowth of IMC – to develop and market specialized business management software solutions. Under his direction, the company has earned a reputation for cutting-edge, user-friendly applications that have won numerous industry awards.
“I am excited to play a part in CEDIA University, a highly respected institution that has proven invaluable to the systems integration industry,” Foxall said. “It’s an ideal opportunity for me to share a vast amount of experience and insights on CRM and business management best practices. These are subjects that are very near and dear to me.”
CEDIA University courses are regarded as the industry standard for education, completion of which provides a pathway to CEDIA certification.
CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. CEDIA, a not-for-profit association based in Indianapolis, was founded in September 1989 and has more than 3,000 member companies worldwide.
About Tigerpaw Software, Inc.
Tigerpaw Software is a leading developer of integrated customer relationship management (CRM), service automation, and inventory control software, with a reputation for providing cutting-edge, affordable, effective business software solutions for more than 20 years. With more than 10,000 users worldwide, Tigerpaw empowers businesses to better manage and automate their marketing, sales, service, and inventory functions. Tigerpaw CRM+ is the recipient of the 2005 and 2006 Customer Interaction Solutions Product of the Year Award, the 2006 CRM Excellence Award, and the 2005 Communications Solutions Product of the Year Award.